1. About Us
We believe in today's world, creativity is the most powerful force in business. We’re a small team of creatives with a global viewpoint, grasping what is effective in different parts of the world to develop brands that are impactful and memorable in a connected landscape.
Our approach is focused on research and the development of design systems capable of supporting brands and initiatives in the face of the challenging and rapidly changing environment in which we live.
We believe in Smart. Meaningful. Powerful Solutions
Brand Strategy
We perform a brand audit and a thorough analysis of your brand positioning, market perception, and competitive landscape to identify strengths, weaknesses, opportunities, and threats. Next, we develop a solid brand strategy that outlines the vital elements, the visual direction and all components of our new brand identity, defining the brand positioning, brand architecture, brand messaging, and brand personality. We then review the results after three and six months.
Branding & Identity Systems
A Brand Identity System is defined as a collection of elements which work together to create unified, consistent and flexible brand assets that communicate the brand value to the target audience effectively, creating a consistent and memorable brand experience. A compelling visual identity can convey a message without using words, if it is designed and implemented properly. We believe in brands that build a connection with their audiences on a human level, and that's why in a world of templated solutions, we place a focus on in-depth analysis and carefully crafted branding experiences, exploring many possible angles to reach, engage and captivate audiences with different points of view.
Web Design
- Website Design
- Webflow Developement
- Shopify
- Squarespace
Marketing Collateral
- Annual Reports
- Whitepapers
- Presentations
- Pitch Decks
Data Visualisation
Over the years, we have acquired extensive knowledge and distinctive techniques designing complex data-heavy documents for companies like PWC, Deloitte, Goldman Sachs, and News Corp (among others). We are experienced in turning data insights into compelling stories and visualisations that not only look good but most importantly, generate leads.
Digital
- Digital advertising
- Social Media
- Campaigns
2. Our Team
We dare to be distinctive, experiment, and create design that evokes emotions. We proudly stand out in oversaturated templated solutions of today's reality, partnering with ambitious founders to transform visions into memorable branding experiences.
Andrea Moitinho is Alchemy's Creative Director and Brand Strategist, serving as the primary contact for every project. She ensures her boutique studio remains intentionally small, dedicating herself to a select number of projects to prioritize quality over quantity. Andrea began her career in the early ’90s during the golden age of graphic design, first launching her own studio before gaining experience in advertising agencies and large corporations worldwide. In 2015, she reopened her studio, bringing a refined strategic approach to design.
Her design style is deeply influenced by Swiss, Norwegian, and Bauhaus principles, attracting clients (mostly) from the U.S., U.K., UAE, Australia, Canada, and New Zealand. Businesses seeking sophisticated visual solutions built on strong foundations and a visionary approach.
Living and studying in Australia, the U.K., Brazil, Italy, Switzerland and France, Andrea has developed extensive market expertise and a truly global perspective. Her immersion in diverse cultures has enriched her strategic thinking and her ability to craft impactful design solutions.
Recognized for her expertise in smart design thinking, identity systems, data visualization, and interactive web design, Andrea excels at building strong brands, developing effective visual communication strategies, and identifying key opportunities. With over 25 years of experience, she is a firm believer in the power of creativity, original thinking, and strong partnerships to transform brands and organizations.
Andrea Moitinho,
Creative Director
Client experience (among others)
