1. About Us
We believe in today's world, creativity is the most powerful force in business. We’re a small team of creatives with a global viewpoint, grasping what is effective in different parts of the world to develop brands that are impactful and memorable in a connected landscape.
Our approach is focused on research and the development of design systems capable of supporting brands and initiatives in the face of the challenging and rapidly changing environment in which we live.
We believe in Smart. Meaningful. Powerful Solutions
Brand Strategy
We perform a brand audit and a thorough analysis of your brand positioning, market perception, and competitive landscape to identify strengths, weaknesses, opportunities, and threats. Next, we develop a solid brand strategy that outlines the vital elements, the visual direction and all components of our new brand identity, defining the brand positioning, brand architecture, brand messaging, and brand personality. We then review the results after three and six months.
Branding & Identity Systems
A Brand Identity System is defined as a collection of elements which work together to create unified, consistent and flexible brand assets that communicate the brand value to the target audience effectively, creating a consistent and memorable brand experience. A compelling visual identity can convey a message without using words, if it is designed and implemented properly. We believe in brands that build a connection with their audiences on a human level, and that's why in a world of templated solutions, we place a focus on in-depth analysis and carefully crafted branding experiences, exploring many possible angles to reach, engage and captivate audiences with different points of view.
Web Design
- Website Design
- Webflow Developement
- Shopify
- Squarespace
Marketing Collateral
- Annual Reports
- Whitepapers
- Presentations
- Pitch Decks
Data Visualisation
Over the years, we have acquired extensive knowledge and distinctive techniques designing complex data-heavy documents for companies like PWC, Deloitte, Goldman Sachs, and News Corp (among others). We are experienced in turning data insights into compelling stories and visualisations that not only look good but most importantly, generate leads.
Digital
- Digital advertising
- Social Media
- Campaigns
2. Our Team
We dare to be distinctive, experiment, and create design that evokes emotions. We proudly stand out in oversaturated templated solutions of today's reality, partnering with ambitious founders to transform visions into memorable branding experiences.
Andrea Moitinho is Alchemy's Creative Director and Brand Strategist, as also the primary contact for every project. She started her career in her own design studio in the graphic design golden age in the early 90s, following some years of experience in advertising agencies and large corporations and opening her studio again in 2015. Andrea acquired extensive market experience and broadened her perspective on a global outlook, while living and studying in Australia, the UK, France, Brazil and Italy, immersing herself in a world of strategy and carefully crafted design solutions.
In addition to her expertise in smart design thinking, identity systems, data visualisation, and interactive web design, Andrea is recognised for her ability to develop strong brands, establish effective visual communication solutions, and spot communication opportunities. Andrea, who has more than 25 years of expertise, is an avid believer in the ability of creativity, original thinking, and solid partnerships to transform brands and organisations.
Andrea Moitinho,
Creative Director
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Client experience (among others)
