The Challenge: The goal was to create a cohesive yet adaptable brand message that reflects design excellence, strategic leadership, and innovation while remaining accessible to both industry experts and non-experts. The Solution: TJPA’s brand identity merges design excellence, strategic leadership, and innovation within a versatile and unified design system. It combines industrial aesthetics, retro mid-century modern elements, and sleek minimalism for a high-end, contemporary feel. The brand’s online presence offers tailored content for developers, architects, and owners, ensuring it meets the needs of its diverse audience.

AlgoGenix AI is a forward-thinking IT company dedicated to creating next-generation AI. Its brand identity was designed to reflect its innovative spirit and expertise, characterised by a harmonious blend of colours, which evoke a sense of energy, clarity, and warmth. The visual language features abstract shapes and patterns, giving a nod to the inner workings of AI systems. The overall design embraces a soft yet powerful aesthetic with a futuristic undertone, creating a seamless flow that represents the adaptability and agility of AlgoGenix's solutions.

Longview Capital Partners is a wealth management organisation prioritising long-term relationships and tailored financial planning. We designed a brand that integrates organic and abstract shapes to resemble natural landscapes with a linear and clean design aesthetic and a sophisticated tone. We used a lot of white, and inspirational nature photography illustrating how our daily existence interacts with the natural flow of things. The terms 'longevity' and 'excellence' are well represented in the logo elements and in how they interact from a motion perspective.

Smek is a cutting-edge second skin barrier for after-carer healing. Its special formula provides faster healing while maintaining the tattoo's colour and detail. It is far superior to conventional aftercare techniques since it is waterproof, breathable, and offers a barrier of defence against bacteria and infections. Through the use of colours and design cues that highlight "care," the quirky, lively, and engaging brand personality of Smek establishes a memorable connection with customers. Furthermore, the fun brand promotes that after-tattoo care can be an enjoyable experience.

The Challenge: RevUp is entering a new market where real estate agents can generate mortgage revenue, enabled by 2022 regulatory changes in the U.S. Its main challenges include building trust, standing out from competitors, ensuring RESPA compliance, and refining its branding. To succeed, RevUp must bring energy and innovation to the industry, driving meaningful disruption.

‍The Solution: RevUp's brand identity is bold, energetic, and innovative while maintaining a professional edge. Through dynamic design, a balanced color palette, and modern typography, it conveys trust, growth, and expertise. At the same time, it prioritizes clarity, inclusivity, and simplicity, ensuring a strong, vibrant, approachable, and credible presence.

Steinfreund Consulting provides strategic advisory services that empower organisations to excel in digital transformation, sustainability, and market leadership. Steinfreund’s brand essence is built on inspired knowledge and professional expertise. Its identity reflects a warm, welcoming presence while maintaining a solid foundation of trust and reliability. With a subtle touch of sophistication, Steinfreund Consulting’s distinctive visual and tonal language fosters a sense of partnership, guiding clients toward clarity, insight, and lasting success.

Veridion Insurance Partners specializes in premium finance solutions, offering a comprehensive range of services tailored to high-net-worth individuals and businesses. Its logo is based on the fortune plant, symbolizing good luck and prosperity. The brand identity is minimalist and sophisticated, combining traditional elements with contemporary style. Solid backgrounds, seamless patterns, and a subtle photography style with a touch of warmth contribute to the business’s distinct aesthetic.

Direct2 is an on-demand transportation and aviation operations support, offering air taxi services, aircraft management, and pilot services. It provides access to 8x destinations in just a few clicks, connecting people, places, and opportunities through air travel. The brand essence promotes exploration, adventure, safety, and trust while encouraging enjoyment through inspiring messages and striking visuals. Its brand identity is minimalist and sleek, with functional layout styles that emphasize simplicity and practicality. This approach was carefully chosen to communicate the brand's core values and offerings with clarity and purpose.

Mikael Rämgård is a Swedish tattoo artist specialising in Realism. His perfection in his work has earned him recognition at conventions across the globe in the categories of realism, black and grey, and portraits. We planned to reposition Mikael's personal brand as an innovator in the industry, with a polished, sophisticated, and forward-thinking look and feel, which we achieved using a minimalist yet cutting-edge style. The logo itself is a true representation of the desired positioning, reflecting leadership and style.