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AlgoGenix AI

Branding
Florida, USA
2024
AlgoGenix AI is a forward-thinking IT company dedicated to creating next-generation AI. Its brand identity was designed to reflect its innovative spirit and expertise, characterised by a harmonious blend of colours, which evoke a sense of energy, clarity, and warmth. The visual language features abstract shapes and patterns, giving a nod to the inner workings of AI systems. The overall design embraces a soft yet powerful aesthetic with a futuristic undertone, creating a seamless flow that represents the adaptability and agility of AlgoGenix's solutions.
SERVICES
Logo Design, Brand Identity
Project

Longview

Branding
Melbourne, Australia
2024
Longview Capital Partners is a wealth management organisation prioritising long-term relationships and tailored financial planning. We designed a brand that integrates organic and abstract shapes
to resemble natural landscapes with a linear and clean design aesthetic and a sophisticated tone.
We used a lot of white, and inspirational nature photography illustrating how our daily existence interacts with the natural flow of things. The terms 'longevity' and 'excellence' are well represented
in the logo elements and in how they interact from a motion perspective.
SERVICES
Logo Design, Brand Identity
Project

Smek

Branding
Sydney, Australia
2024
Smek is a cutting-edge second skin barrier for after-carer healing. Its special formula provides faster healing while maintaining the tattoo's colour and detail. It is far superior to conventional aftercare techniques since it is waterproof, breathable, and offers a barrier of defence against bacteria and infections. Through the use of colours and design cues that highlight "care," the quirky, lively, and engaging brand personality of Smek establishes a memorable connection with customers. Furthermore, the fun brand promotes that after-tattoo care can be an enjoyable experience.
SERVICES
Logo Design, Packaging and Brand Identity
Project

Veridion Partners

Branding
New York, USA
2024
Veridion Insurance Partners specializes in premium finance solutions, offering a comprehensive range of services tailored to high-net-worth individuals and businesses. Its logo is based on the fortune plant, symbolizing good luck and prosperity. The brand identity is minimalist and sophisticated, combining traditional elements with contemporary style. Solid backgrounds, seamless patterns, and a subtle photography style with a touch of warmth contribute to the business’s distinct aesthetic.
SERVICES
Logo Design, Brand Identity and Collaterals
Project

Direct2

Branding
Oregon, USA
2024
Direct2 is an on-demand transportation and aviation operations support, offering air taxi services, aircraft management, and pilot services. It provides access to 8x destinations in just a few clicks, connecting people, places, and opportunities through air travel. The brand essence promotes exploration, adventure, safety, and trust while encouraging enjoyment through inspiring messages and striking visuals. Its brand identity is minimalist and sleek, with functional layout styles that emphasize simplicity and practicality. This approach was carefully chosen to communicate the brand's core values and offerings with clarity and purpose.
SERVICES
Logo Design, Packaging and Brand Identity
Project

Mikael Ramgard

Branding
Sydney, Australia
2024
Mikael Rämgård is a Swedish tattoo artist specialising in Realism. His perfection in his work has
earned him recognition at conventions across the globe in the categories of realism, black and grey, and portraits. We planned to reposition Mikael's personal brand as an innovator in the industry, with
a polished, sophisticated, and forward-thinking look and feel, which we achieved using a minimalist
yet cutting-edge style. The logo itself is a true representation of the desired positioning, reflecting leadership and style.
SERVICES
Logo Design, Brand Identity
Project

Easy Chef

Branding
Nevada, United States
2024
Step into the world of effortless cooking with Easy Chef Pro, the intuitive app that revolutionises your kitchen experience. We used fun simple tracing and charismatic shapes in motion to bring the Easy Chef Pro App branding to life. Provoking curiosity, and providing engagement to convey awareness and leads. With its primary colour of white, vibrant colours, playful accents, and clever movements, Easy Chef Pro invites you to experience the enjoyment of cooking meals at home, where each dish is transformed into a work of art.
SERVICES
Logo Design, Brand Identity
Project

Whitewater

Branding
Sydney, Australia
2023
Whitewater Reinventions – Visualising your business future & engineering the most effective way
to get there. The Whitewater team approached Alchemy with the urge to reposition their brand
as a proven results business of the creation of dynamic and cohesive organisations. We opted for
a classic black-and-white style to convey the sense of sophistication involved in their process
and we incorporated moving waves of particles to symbolise the organic and comprehensive transformation they provide to large organisations in a short amount of time.
SERVICES
Logo Design, Brand Identity
Project

Apiary Health

Branding
Florida, United States
2023
Apiary is a proven results supplements marketplace. One of the most crucial ideas they sought to get over was that everyone should have access to the facts about health. Thus, we employed a clinical and minimalist aesthetic, with dots creating a molecule in the logo, and the networks connecting the public and the information served as components of the brand identity in order to be in line with their market positioning. The colour scheme is symbolic of nature, health, and simplicity. Each element of the brand identity was intended to emphasise the scientific analysis that went into the goods they sell.
SERVICES
Logo Design, Brand Identity
Project

Origins Incubator

Branding
Florida, United States
2023
Origins Incubator is a platform that helps the fledgling medical practice's everyday operation and
o support and aids the medical scientific community. We conducted analysis and created a clear visual communication to demonstrate their product, clearly communicating the brand's value. We designed
two arrows to stand for direction and emphasis, which we then converted into an asterisk to stand
for
the incubator. We went with a geometric, minimalistic, yet lively, and entertaining aesthetic.
SERVICES
Logo Design, Brand Identity
Project

Regimins

Branding
NY, United States
2021
Regimins is a cutting-edge health supplement that contains over 130 important elements in a daily dose.
It enables people to look and feel their best while performing at their highest level. Our challenge was to illustrate their brand message in a clear and elegant way. We came up with a minimalist brand identity, natural colours to reflect the product ingredients and a drop as the logo and brand elements,
to represent metamorphosis, purification, and cleansing.
SERVICES
Logo Design, Brand Identity
Project

Cellport

Branding
Pennsylvania, United States
2022
The SaaS cloud-based platform Cellport was created exclusively for cell production and banking.
Our intention was to show that science and technology can coexist while also highlighting the various
ways in which this process may be made more effective. As a result, we added clear typography,
a distinct and amusing symbol, and a harmony of light and lively colours. These visual elements
we utilised throughout the context bring back the idea of cells and molecules, a matter that the
company had indicated at the time of the briefing.
SERVICES
Logo Design, Brand Identity
Project

Zuro

Branding
Sydney, Australia
2023
Zuro is a woman's boots brand focused on empowering women to be comfortable and confident
when playing sports. Their vision is to encourage participation and help the female athletes of tomorrow. In our brief process, we determined how crucial it was to make the brand relatable —
not through high-end fashion, but rather through fun, playfulness, strength, and charm. We created
a memorable brand by combining playful motions, colorful patterns, and a gentle gradient.
SERVICES
Logo Design, Brand Identity
Project

Moonkit

Branding
Ottawa, Canada
2020
Moonkit, an all-in-one SEO tool, needed a powerful and distinctive visual communication.
We suggested a lively, contemporary, dynamic, and enjoyable brand identity that reflected their brand's goal and prospective.
SERVICES
Logo Design, Brand Identity
Project

Commissions.GG

Branding
Burnaby, Canada
2024
Commissions.GG is an online digital art marketplace that provides artists with a 100% profit margin and commission-free sales. To engage their audience, we developed a cheerful and nostalgic brand identity that drew inspiration from retro motifs, grids, stamps, and a bold colour scheme.
SERVICES
Logo Design, Brand Identity
Project

JoyNuts

Branding
Melbourne, Australia
2024
Introducing JoyNuts, a speciality nut market dedicated to exquisite flavours, unique textures,
and exotic scents. JoyNuts is dedicated to offering top-notch ingredients and imaginative cooking ideas. We developed a unified brand identity for JoyNuts with a charismatic perspective, a fun
and minimalist look, and a serious purpose. We invite customers to explore the possibilities and invest in healthier diets with a playful approach.​​​​​​​ We strengthened the brand concept and represented the modern nut store in today's landscape using smart negative space, an eccentric typography that was distinctive and lighthearted, inspirational photography, and fine traces throughout the identity.
SERVICES
Logo Design, Brand Identity
Project

Everton Kiff

Branding
North Carolina, United States
2023
Everton Kiff is a technology management provider. We helped them create a brand that stands out
in their sector, with a distinctive look and original ethos. We kept it straightforward, approachable, current, and powerful. Adding individuality with contrasting colours, we provided an idea that,
aided by strategy feels fresh is a little playful and has an original twist.





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SERVICES
Logo Design, Brand Identity
Project

Realm

Branding
Melbourne, Australia
2022
In the universe of digital possibilities known as Realm, formerly known as Karitha, anyone and everything
is imaginable. When our team was chosen to rebrand this gaming platform, our goal was
to keep the witty and engaging feel of the original brand, while transforming it into a more contemporary and enjoyable space. We used colourful, moving blocks to take you to the next level
in this vibrant kingdom and a stylised, modern crown to construct the logotype, symbolising the modern kingdom.
SERVICES
Logo Design, Brand Identity
Project
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